Although brands have (or at least should) have a lot to Phone Number Database in times when the consumer needs them as allies, everything seems to indicate that the freezing of the value chain at least partially will hit in a special way in what is destined to the actions advertising. Advertising investment vs. COVID-19 Some numbers are Phone Number Database on this. Estimates from eMarketer, valid as of March 6, when the virus had not yet reached the levels we now know, indicated that worldwide advertising investment would reach 691.7 billion dollars this year, a figure that would be 7 percent higher than Phone Number Database recorded during 2019.
Although the figure marks an upward trend, the phone number database reality is that it is a lower figure than what was projected at the beginning of the year, when the number around the advertising budget reached 712 thousand 002 million dollars ; that is, 7.4 percent Phone Number Database than during 2019. Without a doubt, it is a metric that more than one consulting company will have to adjust, especially when we consider that in markets such as Spain, for example, and according to the I COVID-19 and Marketing Barometer Phone Number Database by Good Rebels, with the collaboration of the Association of Marketing of .
Spain, indicates that half of the professionals in the advertising sector in that nation indicate that the advertising budget will be reduced by more than 20 percent. Just under the other half say the drop will be just under 15 percent , while just 4 Phone Number Database say the investment will continue and could even improve. Coca-Cola suspends its communication The above numbers could make perfect sense if we consider that large Phone Number Database are starting to slow down their advertising efforts. Such is the case of Coca-Cola, a firm that in recent days announced that it would stop all its advertising campaigns in Spain due to the COVID-19 outbreak.