Extended Text Ads and Responsive Special Database Search Ads Released From June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in standard search campaigns. Advertisers who switch from rich text ads to responsive search ads using the same resources will see an average Special Database increase of 7% in conversion at a comparable cost per conversion. Upcoming Features: RSA Dynamic Assets Open Beta (H1'22) Learn more about Extended Text Ads here. Ad extension improvements released To help advertisers deliver more relevant ads, Google Media will begin rolling out new Special Database improvements in March that make managing sitelinks, callouts, and structured snippets easier. Both advertisers and dynamic extension types are now eligible to participate in an ad.
Extensions will now work alongside Special Database extensions of the same type at a lower level. Additional transparency and reporting features for dynamic extensions. Ad extensions give people more information about Special Database an advertiser's business and make it easy to interact with their ads. Advertisers can see an average 20% increase in CTR when 4 sitelinks are served with their search ads. Learn more about ad extension improvements here. Regional Availability and Pricing – Beta It allows advertisers to show different Special Database product availability & prices by region for products sold online. Define regions in the merchant center where the products are available.
Set price & availability by product and Special Database region via API/a regional inventory feed. For this, they have added 18 new countries to the beta program. Read more about Regional Availability & Prices here. New shipping & Special Database returns overview released The new shipping and returns reporting provides retailers with insights and recommendations for shipping-related issues. This is a common reason for a transaction to be canceled in the shopping cart. Conversion Value Store Visits and Sales Rules Beta With the Special Database conversion values tool, you can now set rules that specifically apply to the conversion of store visits or store sales.