Leave details to receive more information about a position. When someone sends their contact details, nothing happens. If you have a call-to-action button like "Download" on the thank you page within your lead ad, you can direct people to a page on your website. For example to a page where you can download a giveaway. You can also manually export these contact details or link them to a CRM system. By linking it to a CRM system or a service like Active Campaign, you can email the giveaway or start calling your leads. Example of a Facebook lead ad Below is an example of a lead ad on Facebook.
The offer is a giveaway, in which you will learn how to build target groups with organic content. What's good about this giveaway is that it's fairly specific. It's about building audiences. On the other hand, it is unclear what you will achieve after reading this content. For example, it is written that you will 'learn to build' target groups with job function email list organic content. But it is also written that this will take your social media advertising to the next level. Advertising and organic content are other forms of marketing. This makes it unclear to me as a user what I will achieve with this document. You can also see on the image that it concerns organic content on Facebook.
This is not clear from the ad text and you can easily read about it. The danger is that the expectation does not match the actual content. Example of a Facebook lead ad. Part 2. Opt-ins via a landing page Sending people to a landing page after clicking an ad is a common way to generate leads. The traditional landing page has a box where you leave at least your name and email address in exchange for a download. Below you can see an example: Example of a lead generation landing page. This method is and remains a good way to generate leads. Of course you are dependent on a fast loading website.